ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Cinema Advertising
Annual ID
OA23_FI004B
PRISM+ is one of Singapore’s fastest growing home entertainment brands. Its QLED TV and sound systems offer a high-definition, highly-immersive entertainment experience; one that draws you into the scene, quite literally.
While prominent brands often rely on stunning visual spectacles to showcase the capabilities of their entertainment systems, PRISM+ chooses to set itself apart as a fresh upstart through a memorable, albeit unconventional, product demonstration with a simple message, ‘As Close as You Can Get’.
A grandma unwittingly becomes a metalhead when she walks in on her grandson watching his favourite metal band live on TV. Thanks to PRISM+’s immersive soundbar and subwoofer, she is drawn close to the source of the music she effectively becomes the lead singer’s microphone – and subject of face-melting vocals and body-breaking stage theatrics.
While prominent brands often rely on stunning visual spectacles to showcase the capabilities of their entertainment systems, PRISM+ chooses to set itself apart as a fresh upstart through a memorable, albeit unconventional, product demonstration with a simple message, ‘As Close as You Can Get’.
A grandma unwittingly becomes a metalhead when she walks in on her grandson watching his favourite metal band live on TV. Thanks to PRISM+’s immersive soundbar and subwoofer, she is drawn close to the source of the music she effectively becomes the lead singer’s microphone – and subject of face-melting vocals and body-breaking stage theatrics.
2023 Awards
Total Points: 6
Bronze Award
Credits
Agency
MullenLowe Singapore / singapore
Production Company
FACTORY01 / Bangkok
Post Production Company
thequietlab / Singapore
Art Director
Alex Tan
Copywriter
Su Ann Yip
Director
Wuthisak Anarnkaporn
Director of Photography
Abhisit Prasongsup
Executive Creative Director
Daniel Kee
Sheng Jin Ang
Executive Producer
Rungtawan Nanthasaen
Victor Tan
Producer
Warunthorn Charnjitkusol
Social Media Manager
Ke Xin Tan
Head of Social & Content
Louis Lukamto
Senior Art Director
Claudius Keng
Senior Copywriter
Ernest Chin
Ernest Kok
Xin Ying Peh
Assistant Director
Wityawat Lakam
Mattanee Uajarernsup
Chief of Staff
Ian Loo
Director of Integrated Production
Julie Chua
Gaffer
Peeravat Suksamran
Head of Art
Seow Khian Loh
Head of Partnerships & Community
Khairul Sufiyan Bin Jasni
Managing Director
Jonathan Tan
Post Producer
Prapa Suthirawatthananon
Post Supervisor
Randall Lee
Senior Account Manager
Jiali Cho
Sound engineer
Artit Vongmetta
Nithit Wongwattanasil
Sound Mix
Mellow Tunes
Neon Sound
VFX supervisor
Colin Foo
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