ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Integrated Campaign
Annual ID
OA23_IG004M
The film makes men realise that unequal sharing of load is negatively impacting their relationshipover time.
It’s a heart wrenching film in which a father shows his most vulnerable self to his daughter but isunable to explain the cause of the strange distance in his marriage, his sensitive and empatheticdaughter is moved to tears and tells him that mom has been giving and giving for so long, thatmaybe now she’s just given up. She then articulates this state as ‘Silent Separation’.
This makes the father realize that he ended up taking his wife for granted.
The man has a moving introspection and he apologizes to his wife and requests if they can startover with a commitment to be an equal partner.
At the end of the film Ariel urges men to See the Signs of ‘Silent Separation’ and #ShareTheLoad.
It’s a heart wrenching film in which a father shows his most vulnerable self to his daughter but isunable to explain the cause of the strange distance in his marriage, his sensitive and empatheticdaughter is moved to tears and tells him that mom has been giving and giving for so long, thatmaybe now she’s just given up. She then articulates this state as ‘Silent Separation’.
This makes the father realize that he ended up taking his wife for granted.
The man has a moving introspection and he apologizes to his wife and requests if they can startover with a commitment to be an equal partner.
At the end of the film Ariel urges men to See the Signs of ‘Silent Separation’ and #ShareTheLoad.
2023 Awards
Total Points: 2
Merit Award
Credits
Agency
BBDO India / Mumbai
Client / Brand
P&G India / Mumbai
Art Director
Sandeep Sawant
Chief Creative Officer
Hemant Shringy
Josy Paul
Chief Marketing Officer
Sharat Verma
Director
Shimit Amin
Strategist
Madhuboni Bhattacharya
Chairman & Chief Creative Officer
Josy Paul
Senior Graphic Designer
Anup Tondwalkar
Account Executive
Anjali Jethani
Brand Director
Ritanshu Kashyap
Brand Manager
Garima Singh
Chief Executive Officer
Suraja Kishore
Client Services Director
Omar Khan
Graphic Designer (Image Retouching)
Manoj Bankar
Group Head - Copy
Harshil Shah
Senior Account Executive
Udisha Mishra
Studio Head
Hitesh Shah
VP, Planning
Naina Meattle
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