ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Innovation in Public Relations
Annual ID
OA23_PR009M
Background
Globally, the honeybee population is drastically declining. Environmental organizations name climate change as its biggest cause. Bees, as temperature-sensitive creatures, couldn't adapt to the unprecedented abnormal climate.
Bees are the world’s most important pollinators, and declining bee populations pose a serious threat to global food security and nutrition. In fact, one-third of the world’s food supply — or one out of every three bites of food we eat — relies on bees. The extinction of honeybees affects not just 90% of wild flora, but also the animals and people who feed on those, and further the entire biodiversity.
To spearhead the conservation of the honeybee population, we utilized solar panels to protect the honeybees by manufacturing a smart beehive: the Solar Beehive. With the Solar Beehive, we contribute to the Earth’s biodiversity, and eventually remark the B2B brand Hanwha as a sustainable brand to the public, raising the favorability and the reputation.
Strategy & Execution
The Solar Beehive is a smart beehive optimized to protect honeybees from abnormal climates. What’s special about the Solar Beehive is the ‘bee-friendly design’. From the bee entrance size, depth of feed container, temperature-humidity controller position, and the exterior design, everything was designed to be ‘bee-friendly’ so that honeybee can thrive in an optimal environment.
Four smart devices (Water & Food Supply / Temperature & Humidity Control / CO2 Concentration Control / Hornet Intrusion Detection & Blocking) were installed to provide the best honeybee habitat. All electrical power is sourced from the solar panels, without emitting carbon.
Results
- Website with data collected from the Solar Beehive has reached 200,000 visitors within a month
-The honeybee dataset is emphasized worldwide, but it is de facto the first non governmental honeybee dataset collected in Korea(1 year)
- Case study on Solar Beehive was presented at the academic conference of The Apicultural society of Korea
- Inquiries on collaboration from foreign countries (Spain, Slovenia)
-Film of campaign recorded 39,211,843 views, accounting for 85% of the Korean population
Globally, the honeybee population is drastically declining. Environmental organizations name climate change as its biggest cause. Bees, as temperature-sensitive creatures, couldn't adapt to the unprecedented abnormal climate.
Bees are the world’s most important pollinators, and declining bee populations pose a serious threat to global food security and nutrition. In fact, one-third of the world’s food supply — or one out of every three bites of food we eat — relies on bees. The extinction of honeybees affects not just 90% of wild flora, but also the animals and people who feed on those, and further the entire biodiversity.
To spearhead the conservation of the honeybee population, we utilized solar panels to protect the honeybees by manufacturing a smart beehive: the Solar Beehive. With the Solar Beehive, we contribute to the Earth’s biodiversity, and eventually remark the B2B brand Hanwha as a sustainable brand to the public, raising the favorability and the reputation.
Strategy & Execution
The Solar Beehive is a smart beehive optimized to protect honeybees from abnormal climates. What’s special about the Solar Beehive is the ‘bee-friendly design’. From the bee entrance size, depth of feed container, temperature-humidity controller position, and the exterior design, everything was designed to be ‘bee-friendly’ so that honeybee can thrive in an optimal environment.
Four smart devices (Water & Food Supply / Temperature & Humidity Control / CO2 Concentration Control / Hornet Intrusion Detection & Blocking) were installed to provide the best honeybee habitat. All electrical power is sourced from the solar panels, without emitting carbon.
Results
- Website with data collected from the Solar Beehive has reached 200,000 visitors within a month
-The honeybee dataset is emphasized worldwide, but it is de facto the first non governmental honeybee dataset collected in Korea(1 year)
- Case study on Solar Beehive was presented at the academic conference of The Apicultural society of Korea
- Inquiries on collaboration from foreign countries (Spain, Slovenia)
-Film of campaign recorded 39,211,843 views, accounting for 85% of the Korean population
2023 Awards
Total Points: 2
Merit Award
Credits
Agency
INNOCEAN / Seoul
Client / Brand
Hanwha / Seoul
Production Company
Planit Production / Seoul
Art Director
Eun-Ha Oh
Chief Creative Officer
Jung A Kim
Copywriter
Doyu Yang
Seung-Ha Rhee
Creative Director
Nari Moon
Creative Technologist
Hye-dong Roh
Director
Dong-Hwa Shin
Director of Photography
Gi-Won Hyun
Executive Producer
In-Kyu Hwang
Producer
Wan-Sik Yun
Agency Producer
Bae-Sung Kim
2D Supervisor
Ha-Na Choi
3D Supervisor
Young-Jin Jeon
Account Director
Seon-Jeong Min
Account Executive
Bitnawa Yu
Chang-Gi Han
Art Supervisor
Il-Mak Yoo
Assistant Director
Hee-Jae Lee
Chief Account Director
Chul Yum
Client Chief Director
Jee-Young Park
Client Director
Ka-Jeong Shin
Creative Planner
Jina Shin
EDIT Supervisor
Sun-Young Kim
Gaffer
Dong-Hwan Kim
Media Director
Seong-Hoon Kim
Media Planner
Jong-Won Park
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