ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
The First Digital Nation
Agency The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Category
Best of Show
Annual ID
OA23_CE001G
Tuvalu is facing the loss of their land and home due to rising sea levels caused by climate change. In 2021, Minister Simon Kofe addressed the world standing in knee-deep water and asked global leaders to act quickly on climate change. But one year later, as the Minister and his team saw another United Nations Climate Change Summit looming, not enough had happened. Tuvalu needed the grab the world’s attention with a new message. Fossil fuel reduction, climate change action and funding for loss and damages were all pressing concerns for Tuvalu as they planned their address to world leaders at COP27.
But in addition to these same messages, there was a new and alarming message.
At the current rate of global sea level rise, the entire country will be submerged in decades – and it will be unliveable well before then. Already, seawater is seeping up through the soil, killing crops and spoiling drinking water. Tuvalu has run out of time.
In addition to the devastating displacement that comes from loss of physical land, the people of Tuvalu face another threat – the loss of their rights as a nation. International law currently dictates that a country needs a “defined physical territory” to exist, so Tuvalu risks becoming the first country to lose its sovereignty due to climate change. The digital nation is at the centre of the fight for a new definition of statehood under international law – a way to protect Tuvalu’s sovereignty and place on the world stage. The only way to change international law is by drawing international attention, so Tuvalu had a message for the world about the steps they are having to take in this, their worst-case scenario.
But in addition to these same messages, there was a new and alarming message.
At the current rate of global sea level rise, the entire country will be submerged in decades – and it will be unliveable well before then. Already, seawater is seeping up through the soil, killing crops and spoiling drinking water. Tuvalu has run out of time.
In addition to the devastating displacement that comes from loss of physical land, the people of Tuvalu face another threat – the loss of their rights as a nation. International law currently dictates that a country needs a “defined physical territory” to exist, so Tuvalu risks becoming the first country to lose its sovereignty due to climate change. The digital nation is at the centre of the fight for a new definition of statehood under international law – a way to protect Tuvalu’s sovereignty and place on the world stage. The only way to change international law is by drawing international attention, so Tuvalu had a message for the world about the steps they are having to take in this, their worst-case scenario.
2023 Awards
Total Points: 90
Best of Show Award
Credits
Agency
The Monkeys, part of Accenture Song / Sydney
PR / Marketing Agency
Thrive PR + Communications / Sydney
Production Company
Collider / Sydney
Music / Sound Production Company
MassiveMusic / Sydney
Chief Creative Officer
Tara Ford
Composer
Haydn Walker
Creative Director
Cameron Bell
Sam Dickson
Director
Glenn Stewart
Executive Creative Director
Barbara Humphries
Executive Producer
Karen Bryson
Katrina Aquilia
Sound Designer
Simon Kane
Co-Founder & Group Chief Creative Officer
Scott Nowell
GTM & Strategy Director, Sustainability Studio
Lucy Sundberg
Senior Art Director
Alex Polglase
Senior Copywriter
Jake Ausburn
Sound Creative Director
Ryan Dickinson
3D Animation
Glenn Stewart
Additional VFX
Joseph Harper
Co-Founder & Group CEO
Mark Green
Colourist
Matt Fezz
Digital Design Lead
Eva Godeny
Digital Producer
Tamara Wohl
General Manager
Kezia Quinn
Head of Innovation
Beth O'Brien
Head of Planning
Hugh Munro
Head of Production
Penny Brown
Managing Director
Rachael Ford-Davies
PR Account Coordinator
Sarah Nguyen
Sophie Thomason
PR CEO
Leilani Abels
PR Senior Account Director
Nathan Mcgregor
PR Senior Account Executive
Maddy Beck
PR Senior Account Manager
Anna Laskaris
Tess Mcdonald
React Developer
Jasmine The
Steve Deng
Tech Lead
Surya Winata
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