ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Innovation in Creative Use of Data
Annual ID
OA24_CU002G
Network perception is the most critical while considering telecom brands. More so in Mumbai, with 2X the population of Belgium and 1/50th the size. Despite drastic improvements in network, Vi wasn’t considered as an option among non-users due to past network irregularities. Vi needed a compelling demonstration of improved network to bridge the trust-deficit within non-users. But this was a challenge – the usual third-party claims approach had been done-to-death. In this scenario, we created a first-of-its-kind network proof point with the Six-Sigma rated human network of The Dabbawalas, which rejuvenated our network perception, boosted sentiments, and increased consideration among non-users leading to 66% growth in port-ins from competition.
2024 Awards
Total Points: 30
Gold Award
Credits
Agency
Ogilvy India / Mumbai
Client / Brand
Vodafone Idea Ltd. / Mumbai
Art Director
Maria Sony
Associate Creative Director
Prashant Sukumar
Supriya Gharge
Chief Creative Officer
Kainaz Karmakar
Harshad Rajadhyaksha
Sukesh Nayak
Chief Marketing Officer
Avneesh Khosla
Group Creative Director
Amritanshu Kaul
Saurabh Narvekar
Sayan Sengupta
Nikhil Waradkar
Shahrukh Dandiwala
Executive Creative Director
Rohit Dubey
Film Director
Mahesh Gharat
Global Chief Creative Officer
Liz Taylor
Producer
Dharam Valia
Siddhartha Artha
Chief Creative Officer, Asia Pacific
Reed Collins
Senior Creative Director
Rishabh Dave
Shashank Sharma
Account Supervisor
Ciana Braganza
Associate President
Maninder Bali
Client Servicing Director
Kishor Manjrekar
Executive Chairperson
Hephzibah Pathak
Executive Vice President
Debaleena Ghosh
Sreerupa Banerjee
General Brand Manager
Lavira Fernandez
General Brand Manager - Social
Aditya Rana
Head - Experiential Marketing and Branded Content
Krishnakant Mishra
Management Supervisor
Mann Parekh
President and Head of Office Mumbai and Kolkata
Hirol Gandhi
Senior Planning Director
Satyaki Purandare
Senior Vice President
Abir Banerjee
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