ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
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Category
TV, VOD, & Online - Short Form
Annual ID
OA24_FI016M
STRATEGY
It’s summer in the Philippines again. Temperatures are hitting new highs--weather experts say it can even go as high as 125.6 degrees Fahrenheit (52 degrees Celsius).
Doing simple, everyday tasks this summer can make one sweat buckets.
Grab, the Philippines’ top transport and delivery app, wanted to increase platform transactions for summer. The message is simple: You can have a no sweat summer with Grab. Ride an air-conditioned GrabCar or order food and cold drinks from GrabFood.
EXECUTION
The proposition was told through a cinematic, lighthearted story of a lovable character as he goes about his daily tasks during summer in the Philippines. From commuting, working at his office, and cooking a meal at home—he was always accompanied by waterfall-level sweat.
RESULTS
*Grab reached an all-time high for rides and food orders after the campaign launch.
*Almost 3x more orders for GrabFood (vs. 2023 campaign)
*30% increase in new users for GrabCar (vs. February and March 2024 campaigns)
*Almost 50M views
*2.9M engagements
*Shared by people in Singapore, Thailand, Myanmar, India, and Iran
*Earned Vimeo’s Staff Picks badge
It’s summer in the Philippines again. Temperatures are hitting new highs--weather experts say it can even go as high as 125.6 degrees Fahrenheit (52 degrees Celsius).
Doing simple, everyday tasks this summer can make one sweat buckets.
Grab, the Philippines’ top transport and delivery app, wanted to increase platform transactions for summer. The message is simple: You can have a no sweat summer with Grab. Ride an air-conditioned GrabCar or order food and cold drinks from GrabFood.
EXECUTION
The proposition was told through a cinematic, lighthearted story of a lovable character as he goes about his daily tasks during summer in the Philippines. From commuting, working at his office, and cooking a meal at home—he was always accompanied by waterfall-level sweat.
RESULTS
*Grab reached an all-time high for rides and food orders after the campaign launch.
*Almost 3x more orders for GrabFood (vs. 2023 campaign)
*30% increase in new users for GrabCar (vs. February and March 2024 campaigns)
*Almost 50M views
*2.9M engagements
*Shared by people in Singapore, Thailand, Myanmar, India, and Iran
*Earned Vimeo’s Staff Picks badge
2024 Awards
Total Points: 2
Merit Award
Credits
Agency
GIGIL / Manila
Client / Brand
Grab / Manila
Production Company
FACTORY01 / Bangkok
Music / Sound Production Company
Mellow Tunes / Bangkok
Art Director
Heninah Salud
Jeremy Palac
Lovette Bartolome
Chief Creative Officer
Badong Abesamis
Herbert Hernandez
Copywriter
Tria Casas
Zion dela Peña
Creative Director
Leslie Cua
Jordan Constantino
Director of Photography
Abhisit Prasongsup
Editor
Joseph Linga
Film Director
Wuthisak “Un” Anarnkaporn
Strategist
Nanais Hernandez
Agency Producer
Jeigh Santarina
Executive Producer
Rungtawan Nanthasaen
Head of Social
Lee Cepeda
Head, Social & Marketing Operations
Jewelyn Oliveros
1st Assistant Director
Wityawat Lakam
Account Director
Shash Recon
Account Manager
Agatha Ramos
Leila Valle
Art Intern
Demy Pangilinan
Assistant Director
Mattanee Uajarernsup
Assistant Marketing Manager, Deliveries
Wenzel de Guzman
Asst. Marketing Manager, 4W Mobility (Luzon)
Nikki Cortez
Brand Manager, Deliveries
Francis Piñon
Copy Intern
Angel Lyka Agustin
Country Marketing Head
J-anne Aruta
Group Account Director
Micco Balana
Managing Partner
Jake Yrastorza
Marketing Head, 4W Mobility
Maggie Bongon
Marketing Head, GrabFood and GrabMart (Deliveries)
Kristopher Mauricio
Marketing Head, Mobility, Finance, and Branding
Bea Bravo
Social Media Analyst
Fritz Dalawampu
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