ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
JBL Quantum Guide Play
Agency BLKJ Havas Pte Ltd / Singapore + Harman APAC / Singapore + Bolha Comunicação Ltda / São Paulo + One Green Bean PR / London
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Category
Gaming for Good
Annual ID
OA24_GA001S
JBL is a leader in providing audio solutions to people, but when it comes to gaming, we're fairly new to the market. Our QUANTUM series is not widely known. Although it offers revolutionary spatial audio and head tracking technology, we were far behind our competitors. The challenge given to us was simple: make gamers take our headphones seriously by building a strong emotional association with gaming while proving functional superiority. The objective was to showcase QUANTUM's incredible technology and position the brand as an enabler of amazing experiences for all.
Guide Play transforms the gaming experience for the visually impaired by introducing an innovative audio solution. Leveraging cutting-edge A.I and machine learning, the technology converts in-game elements into spatial sounds, providing a unique and accessible way for visually impaired individuals to perceive their virtual environment. The tech brilliance lies in emulating echolocation through JBL Quantum's advanced head tracking and Spatial Audio technology, enhancing players' awareness within the game. By translating visual cues into auditory signals, Guide Play not only addresses the challenge of exclusion but also elevates the overall gaming experience for the visually impaired. The creative concept prioritizes inclusivity and user empowerment, marking a pioneering stride in making the gaming world accessible to a broader audience, ultimately fostering a more diverse and enriched gaming community.
Guide Play transforms the gaming experience for the visually impaired by introducing an innovative audio solution. Leveraging cutting-edge A.I and machine learning, the technology converts in-game elements into spatial sounds, providing a unique and accessible way for visually impaired individuals to perceive their virtual environment. The tech brilliance lies in emulating echolocation through JBL Quantum's advanced head tracking and Spatial Audio technology, enhancing players' awareness within the game. By translating visual cues into auditory signals, Guide Play not only addresses the challenge of exclusion but also elevates the overall gaming experience for the visually impaired. The creative concept prioritizes inclusivity and user empowerment, marking a pioneering stride in making the gaming world accessible to a broader audience, ultimately fostering a more diverse and enriched gaming community.
2024 Awards
Total Points: 14
Silver Award
Credits
Agency
BLKJ Havas / Singapore
PR / Marketing Agency
One Green Bean PR / London
Client / Brand
Harman APAC / Singapore
Production Company
Loco Motion Pte Ltd / Singapore
Truce Films / Collingwood
Chief Creative Officer
Joji Jacob
Kat Thomas
Chief Technology Officer
Joao Frescurato
Executive Creative Director
Guilherme Machado
Freelancer
Bolha Comunicação Ltda / São Paulo
Senior Art Director
sunny chuang
Account Director
Boon Ng
Account Manager
vera costan
Associate Business Director
Inder Gill
Business Director
Fiona Huang
Chief Executive Officer
Nagib Nassif Filho
Rowena Bhagchandani
Co Founder, Creative Partner
Khalid Osman
Lester Lee
Head of PR
Lucy McKean
Operations Director
K Cheng
Project Manager
Adriana Rocha
Senior Account Director
Alex Stronghill
Senior Account Executive
Hollie Nash
Senior Director - Asia Consumer Marketing
Yeeling Lee
Senior Editor
adzreen ismail
Senior Manager - Integrated Marketing, Consumer Audio, Asia Pacific
Benjamin Tan
Senior Project Manager
David Barkan
Vice President and General Manager Asia Pacific, Harman Consumer Audio
Grace Koh
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