ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Editorial
Annual ID
OA25_DES006B
Background
In 2024, the LEGO Group partnered with Pharrell Williams to launch the Over The Moon LEGO set, a celebration of boundless creativity inspired by the infinite possibilities of space.
Creative Idea
To announce the launch, we transformed one of the most iconic design publication into a hands-on experience of exploring personal expression and creativity.
Insights & Strategy
Everyone holds limitless creativity. All that’s missing is a powerful, blank canvas and LEGO bricks.
Execution
We reengineered the Wallpaper* cover with seven LEGO-compatible holes, inviting readers to transform the magazine into a personal masterpiece. This hands-on experience highlighted the power and diversity of creativity – proving that when we explore and share ideas, the possibilities are limitless.
Results
300,000 unique covers created
992M+ impressions, include brand sentiment metric
992M+ impressions, include brand sentiment metric
2025 Awards
Total Points: 6
Bronze Award
Credits
Brand-Side / In-House Agency
Our LEGO Agency / Shanghai
Our LEGO Agency / Billund
Production Company
STUFF STUDIO / Shanghai
Art Director
Shay Shi
Content Creator
Jawy Yang
Creative Director
Guo Jun
Photographer
Cheuk Lun Lo
Senior Content Strategist
Momo Chan
Senior Copywriter
Ada Guo
Creative Specialist
Bebe Wang
Head of LEGO Agency Asia
Annie Boo
Senior Communication Strategist
Charlene Li
Senior Project Manager
Karen Lin
Senior Vice President
Nicole Taylor
Vice President Creative
Carlo Cavallone
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