ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Just Enough Bank
Agency Bear Meets Eagle On Fire / Sydney + Bankwest / Perth + Essence MediaCom / Sydney + 3&7 / Los Angeles
Category
Billboards & Transit
Annual ID
OA25_OOH003S
Background
Bankwest reimagined its entire banking experience to become a more simple, intuitive digital bank.
Creative Idea
The fact that Bankwest was becoming simpler and more proportionate in customer’s lives led us to, ‘Just Enough Bank’ - a new brand platform. The campaign celebrates the idiosyncratic things people have more time for now that their banking is more simple and intuitive.
Insights & Strategy
Big banks try to occupy as much emotional space in their customer’s world as possible claiming they can help in their lives; however, the reality is in stark contrast to this. Nobody loves banking – it just takes up too much of people’s time.
Our audience is looking for a bank that fits into their life, delivering what they need, when they need it. In short, proportionality – or, Just Enough Bank.
Our audience is looking for a bank that fits into their life, delivering what they need, when they need it. In short, proportionality – or, Just Enough Bank.
Execution
Big banks try to occupy as much emotional space in their customer’s world as possible claiming they can help in their lives; however, the reality is in stark contrast to this. Nobody loves banking – it just takes up too much of people’s time.
Our audience is looking for a bank that fits into their life, delivering what they need, when they need it. In short, proportionality – or, Just Enough Bank.
Our audience is looking for a bank that fits into their life, delivering what they need, when they need it. In short, proportionality – or, Just Enough Bank.
Results
Big banks try to occupy as much emotional space in their customer’s world as possible claiming they can help in their lives; however, the reality is in stark contrast to this. Nobody loves banking – it just takes up too much of people’s time.
Our audience is looking for a bank that fits into their life, delivering what they need, when they need it. In short, proportionality – or, Just Enough Bank.
Our audience is looking for a bank that fits into their life, delivering what they need, when they need it. In short, proportionality – or, Just Enough Bank.
2025 Awards
Total Points: 14
Silver Award
Credits
Agency
Bear Meets Eagle On Fire / Sydney
Media Agency
Essence MediaCom / Sydney
Client / Brand
Bankwest / Perth
Production Company
3&7 / Los Angeles
Chief Creative Officer
Micah Walker
Creative Director
Cass Jam
Ian Williamson
Mark Carbone
Director of Photography
Adam Stone
Editor
Peter Sciberras
Film Director
Steve Ayson
Producer
Allison Lockwood
Will Carmichael
Sound Designer
Daniel William
Strategist
Frank Bethel
Executive Producer
Michael Gie
Lead Sound Designer
Tone Aston
Senior Producer
Emma Wright
Business Lead
Mitch Lovich
Hanne Haugen
Casting Agency
Citizen Jane
Casting Director
Natalie Jane Harvie
Colourist
Trish Cahill
Design Lead
Demian Hamann
Leslie Sharpe
Executive Manager, Brand and Marketing
Taryn Hare
General Manager, Customer Marketing and Communications
Jodene Murphy
Managing Director
Toby Hussey
Music Supervision
Trailer Media
Anton Trailer
Online
Eugene Richards
Production Designer
Ruby Matthews
Second Editor
Harrison Carr
Senior Manager, Brand
Marina Simmons
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