Hailing from Malaysia, Annie started out studying law but quickly realized she had a greater love for marketing than for courtroom drama. She's been in the advertising game for over 15 years, kicking off her career with Saatchi & Saatchi and collecting some impressive stamps on her agency passport from the likes of BBDO, JWT, and VMLY&R.

Spending almost half her career in China, she had the chance to play a role in growing some of the world's biggest brands, like Burger King, Puma, PepsiCo, and Danone.
Now based in Shanghai, Annie's living her best life working for one of the world's most loved brands, The LEGO Group.

As the Head of the LEGO Agency for China and APAC, she oversees creative and business development across the regions but more importantly, has the privilege of helping spread its message of play to kids everywhere. She describes this as her dream job, where every day feels like a playdate filled with fun, creativity, and of course, learning.