Awing is a storyteller, a digital thinker, and a creative with strategic solutions and 20-year solid experience in advertising and digital marketing across Greater China, including Shanghai, Beijing, and Taipei, covering both local and international brands across a variety of categories.

She believes that a brand story should be told in an interactive way, leveraging digital technology, media innovation, and social environment. She has been the key to driving behavior changes, through implementing immersive online and offline brand experience, building up distinctive brand images and driving conversion. 

She is the voice of a new China generation, for all the breakthrough ads.