KK is a hybrid creative with more than two decades of experience in local and global brand communication. Originally from Malaysia, KK has worked in several international networks across Singapore, Malaysia, Indonesia, and Thailand.

KK joined INNOCEAN Indonesia as Chief Creative Officer in 2022. Based in Jakarta, KK leads the creative department to offer integrated creative solutions from ATL, BTL, and Experiential, to digital.

To date, KK has taken home more than 280 international awards including Indonesia’s first and only D&AD Yellow Pencil, 3 Graphite and 4 Wood Pencils, 3 One Show Gold Pencils, and numerous metals at Cannes Lions, One Show, Clio, Clio Health, LIA, Spikes Asia, APAC Adfest, New York Fest, Busan Mad Stars, and Effie Asia. These awards collectively led him to be ranked No.1 most awarded creative director in Indonesia by Campaign Brief Asia for 5 consecutive years.

KK has served on the jury panel for several award shows including D&AD, The One Show, Clio, Young Gun Awards, One Show Asia, LIA Chinese, Spikes Asia, Asia Pacific Adfest, Busan Mad Stars, China Longxi, and Hong Kong Kam Fan.