Raoul Panes is a Business Management graduate whose fascination with marketing and literature in college found its sweet spot in advertising. After a foray into account management, he shifted to creative with stints at J. Walter Thompson, Publicis JimenezBasic and BBDO Guerrero Ortega. He may have made the right decision as he has since then been inducted into the 4A’s Philippines Creative Guild Hall of Fame. He is the concurrent Chief Creative Officer of Leo Burnett Manila and Publicis Groupe Philippines. His works have been awarded for creativity and effectiveness in shows including Cannes Lions, D&AD, Spikes, Effies, AME, New York Festivals, LIA, Adfest, One Show, Festival of Media and Clio. He was named 2023 Southeast Asia Creative Leader of the Year by Campaign Asia. When he’s not pounding away at the keyboard, he’s pounding the pavement on long runs.