Zehra Zaidi is a highly accomplished advertising professional with a stellar track record of success. As the Group Executive Creative Director overseeing all three of Pakistan’s offices, she has been the driving force behind the creative strategies for numerous market-leading brands, guiding them from inception to brand architecture, and executing innovative campaigns that have garnered global recognition through awards and accolades.

Her expertise in Creative Strategy, Integrated Marketing, and Creative Direction has been pivotal in launching award-winning campaigns and achieving brand excellence. Zehra has amassed over 50 international advertising awards, showcasing her exceptional talent and creativity across industries. Her groundbreaking work for Coke Studio not only earned Ogilvy Pakistan its first Grand Prix at Effies but also secured a place in WARC’s list of the world’s most effective campaigns. Under Zehra’s creative leadership, Ogilvy Pakistan has been consistently recognized, winning Agency of the Year for five consecutive years and earning its first Grand Prix at Cannes Lions in 2022.

With a strong background in design and a Minor in Photography from the Indus Valley School Of Art & Architecture, Zehra has honed her leadership skills through the Berlin School Of Creative Leadership program. She has been nominated for prestigious accolades such as Ponds Miracle Woman and 30for30 Women In Leadership by Ogilvy Network.

Beyond her professional achievements, Zehra is deeply committed to mentoring women in advertising and teaching advertising and communications. Her passion for continuous learning is evident in her avid reading habits and musical background. Zehra's unwavering commitment to excellence and innovation has established her as a prominent figure in the advertising industry.