One Screen

2022 One Screen - Craft


Agency VMLY&R Mexico / Mexico City + Quiet City Music + Sound / Brazil & NY + Nash VFX / Brasil + Rebolucion / Mexico City

Client Movistar Telecommunications


Sound Design

Annual ID



“Everything can be broken, except your pride” is the new Movistar and VMLY&R Mexico's campaign against homophobia, transphobia and biphobia, which affects the LGBTTTIQA+ community daily. Especially in a country that ranks second in Latin America with the most acts of violence towards the LGBTTTIQA+ community. Uploaded on YouTube, this Hero Film piece tells the story of "Javier". A boxer who loses everything except his pride. This audiovisual seeks to show how painful rejection of our sexuality can be in a human, challenging and inspiring way. There should not be room for violence and discrimination in sports or any activity. We look to disrupt homophobia, transphobia and biphobia in this field, principally because Mexico is a conservative country, and boxing is the perfect excuse to give visibility to this problem. It also honors that unwavering pride that characterizes an increasingly solid and large community.

2022 Awards

One Screen Winner



VMLY&R Mexico / Mexico City

Production Company

Rebolucion / Mexico City

Music / Sound Production Company

Quiet City Music + Sound / Brazil & NY

Post Production Company

Nash VFX / Brasil

Chief Creative Officer

Luis Enriquez

Creative Director

Christian Santa Cruz


Felipe Vellasco

Director of Photography

William Etchebehere


Rami D'Aguilar

Executive Producer

Ivan Lomeli

Sound Designer

Andres Melges

Assistant Camera

Flavio Landfredi

Post Production

Fabi Abreu




Héctor Fernández

Head of Brand & Integrated Marketing Communication

Karely Munarriz

Head of Digital

Daniel de Leon


Violeta Lopez

Production Designer

Amilcar Espadas

Production Manager

Elvia Zarco

Regional Creative Director

Nino Goldberg
Share To





Follow Us