One Screen
2022 One Screen - Craft
Shout
Agency VMLY&R Mexico / Mexico City + Quiet City Music + Sound / Brazil & NY + Nash VFX / Brasil + Rebolucion / Mexico City
Client Movistar Telecommunications
Category
Sound Design
Annual ID
SCR22_CR012
Description
“Everything can be broken, except your pride” is the new Movistar and VMLY&R Mexico's campaign against homophobia, transphobia and biphobia, which affects the LGBTTTIQA+ community daily. Especially in a country that ranks second in Latin America with the most acts of violence towards the LGBTTTIQA+ community.
Uploaded on YouTube, this Hero Film piece tells the story of "Javier". A boxer who loses everything except his pride. This audiovisual seeks to show how painful rejection of our sexuality can be in a human, challenging and inspiring way.
There should not be room for violence and discrimination in sports or any activity. We look to disrupt homophobia, transphobia and biphobia in this field, principally because Mexico is a conservative country, and boxing is the perfect excuse to give visibility to this problem.
It also honors that unwavering pride that characterizes an increasingly solid and large community.
2022 Awards
One Screen Winner
Credits
Agency
VMLY&R Mexico / Mexico City
Production Company
Rebolucion / Mexico City
Music / Sound Production Company
Quiet City Music + Sound / Brazil & NY
Post Production Company
Nash VFX / Brasil
Chief Creative Officer
Luis Enriquez
Creative Director
Christian Santa Cruz
Director
Felipe Vellasco
Director of Photography
William Etchebehere
Editor
Rami D'Aguilar
Executive Producer
Ivan Lomeli
Sound Designer
Andres Melges
Assistant Camera
Flavio Landfredi
Post Production
Fabi Abreu
Stylist
Lele
CEO
Héctor Fernández
Head of Brand & Integrated Marketing Communication
Karely Munarriz
Head of Digital
Daniel de Leon
Production
Violeta Lopez
Production Designer
Amilcar Espadas
Production Manager
Elvia Zarco
Regional Creative Director
Nino Goldberg