ONE Screen
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2023 ONE Screen - Genre
A Father's Affirmation
Agency GRITS / Richmond
Client Reebok
Category
Branded Content Film
Annual ID
SCR23_GE005
This short branded film that was inspired by Reebok's recent "MOST EXTRA" clothing/shoe line. This film follows the story of a young black girl named Angel on the morning of her big regionals track race . As she packs her bag and runs down stairs to grab breakfast and kiss her father good bye, a morning ritual of theirs, she realizes her dad isn't there. Confused she looks around the kitchen and finds a Shoe Box beside a plate of heart shape toast, her favorite. Her mother walks in, breaking the news that he won't be able to make it to her big track meet after school, but left her a gift inside the shoe box for good luck. Disappointed, but curious, she opens up the box to find a letter than her dad wrote her called "Today's Affirmations". As she reads this heartfelt letter that her dad left her, reminding his daughter to always be herself no matter what space she finds herself, we are thrown in Angel's hero journey as she explores her many talents in the classroom, on stage, and on the court. Her father's words being the driver for this change in her character as she embodies what it means to be "The Most Extra". This is a film about being your authentic self as a black girl no matter what. It's about the importance of showing up as YOU whether as a mathlete or an athlete. This film seeks to pay homage to the older black female athletes like Serena Williams and Flo-Jo, who showed an entire generation of young girls that is OK to be yourself despite what the naysayers believe. While also being inspired by the new gen of unapologetic athletes, like Angel Reese (who the main character is named after) and Sha'Carri Richardson.
This is also a film about family. A love letter between a busy father and his multi faceted daughter. Transcending negative stereotypes of the black household by offering a story about a father that has found a unique way to express his support and love for his daughter even when he's not there physically (through handwritten letters). Showcasing the power of affirmative words, and how those words can be carried close even through one's adult/professional life.
This is also a film about family. A love letter between a busy father and his multi faceted daughter. Transcending negative stereotypes of the black household by offering a story about a father that has found a unique way to express his support and love for his daughter even when he's not there physically (through handwritten letters). Showcasing the power of affirmative words, and how those words can be carried close even through one's adult/professional life.
2023 Awards
ONE Screen Winner
Credits
Production Company
GRITS / Richmond
Music / Sound Production Company
Tiny Lion / Richmond
Post Production Company
Mondial Creative / Richmond
Art Director
Selah Marie
Copywriter
Malcolm Richardson
Director
Antonio Knoxx
Barrett Miller II
Director of Photography
Josh Maclin
David Muessig
Executive Creative Director
Kayla Marie
Executive Producer
Jordan Rodericks
Barrett Miller II
Lighting Designer
Rob Vaughan
Producer
Farheena Mustafa
Executive Creative Director / Wardrobe Stylist
Lauryn Lynch
Assistant Camera
Alex Jones
Cecilia Nguyen
Jasmine Elmore
Madison Hoffman
Assistant Director
Danny Caporaletti
BTS Videographer
Alex Blvck
Colorist
David Muessig
Grip
Colin Earner
Locations Coordinator
Emily Wyman
Liv Taylor
Main Talent
Diamond Minnetta
Kim Young
Londyn Slappy
Production Assistant
Mark McDonald
Production Assistant / Swing
Quincy Coppage
Set Designer
Tricia Evangelisto
Sound Recordist
Niyah Ahmad
Ryan Gary
Swing
Ayden Lawman
Voieover
Nana Dadzie
Wardrobe Stylist
Leilani Kabigting
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