ONE Screen
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2024 ONE Screen - Genre
The First Speech
Agency Stink Films / Berlin + INNOCEAN / Berlin + Reporters Without Borders Germany / Berlin
Client Reporters Without Borders
Category
Branded Content Film
Annual ID
SCR24_GE006
In today's world, dictators often exploit democracy to seize control, using populism and persuasive language to win over the public. With extremist groups gaining influence in politics, democracy is facing its toughest challenge yet in 2024. To safeguard democracy and human rights, the free press stands as our strongest ally.
Reporters Without Borders Germany wanted to mark their 30th anniversary with a campaign that celebrates their dedication to holding accountable those who oppose democracy and the free press. In a year when democracy faces its toughest challenge in history, with over half of the world’s population heading to the polls, we joined forces to send a warning: “Trust the free press. Not pretty words.”
The campaign includes three films, prints and posters that take viewers back to the time and space where modern autocrats delivered their inaugural speeches as presidents. Each film paints an accurate and vivid portrait of the nation and its citizens as they listen to their newly elected leader's first words. Through intentional photography and powerful music, the audience is taken on an emotional journey, starting with hopeful chords that gradually darken, mirroring the stark contrast between the pretty words of autocrats and the harsh reality they impose. The sort of emotional journey only the art of film can deliver.
The films kicked off in Germany with a launch in cinemas and across online platforms. Its impact quickly crossed borders, drawing the attention of several other Reporters Without Borders offices, such as in Sweden, which streamed the films on their online channels and local movie theatres. In more repressive environments, like Russia, the state blocked web access to RSF’s website just a few days after the launch of the campaign.
Reporters Without Borders Germany wanted to mark their 30th anniversary with a campaign that celebrates their dedication to holding accountable those who oppose democracy and the free press. In a year when democracy faces its toughest challenge in history, with over half of the world’s population heading to the polls, we joined forces to send a warning: “Trust the free press. Not pretty words.”
The campaign includes three films, prints and posters that take viewers back to the time and space where modern autocrats delivered their inaugural speeches as presidents. Each film paints an accurate and vivid portrait of the nation and its citizens as they listen to their newly elected leader's first words. Through intentional photography and powerful music, the audience is taken on an emotional journey, starting with hopeful chords that gradually darken, mirroring the stark contrast between the pretty words of autocrats and the harsh reality they impose. The sort of emotional journey only the art of film can deliver.
The films kicked off in Germany with a launch in cinemas and across online platforms. Its impact quickly crossed borders, drawing the attention of several other Reporters Without Borders offices, such as in Sweden, which streamed the films on their online channels and local movie theatres. In more repressive environments, like Russia, the state blocked web access to RSF’s website just a few days after the launch of the campaign.
2024 Awards
ONE Screen Winner
Credits
Agency
INNOCEAN / Berlin
Client / Brand
Reporters Without Borders Germany / Berlin
Production Company
Stink Films / Berlin
Music / Sound Production Company
Satélite Áudio / São Paulo
Art Director
Leon Celay
Sopo Bazghadze
Chief Creative Officer
Gabriel Mattar
Copywriter
Juan Andrés Kebork
Director
Giordano Maestrelli
Director of Photography
Konrad Losch
Editor
Simon Klinkertz
Executive Creative Director
Ricardo Wolff
Producer
Melody Micmacher
Strategy Director
Jörn Ballentin
Executive Producer
Florian Hülbig
Moritz Merkel
Aleksandre Gabilaia
Rafa Rocha
Associate Design Director
Will Cega
Color Producer
Cassidy Conway
Colorist
Joseph Bicknell
Head of Art
Maso Correa Heck
Head of Communications
Sylvie Ahrens-Urbanek
Head of Production
Maia Gurabanidze
Managing Director
Justin Stiebel
Post Production Producer
Jan Scholz
Producer / Head of Production
Fabian Barz
Production Designer
Martino Piccinini
Public Relations Officer
Prisca Martaguet
Service Production Brazil
Stink Sao Paulo / Yatta Films / Sao Paulo
Service Production Georgia
Metro Production / Tbilisi
Sound Studio
Studio Funk / Berlin
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