One Screen

One Screen 2022 Jury

Bill Oberlander

Co-Founder & Chief Creative Officer


Bill Oberlander is Co-Founder and Chief Creative Officer of OBERLAND, where he combines his creative talents with his passion to make the world a more just, equitable and sustainable place. The purpose-led, creative-driven agency, recognized as an Ad Age Small Agency of the Year and named Ad Age Agency to Watch, merges a Madison Avenue pedigree with fearless social advocacy. As CCO, Bill leads the creative for the agency’s for-profit brands and nonprofit organizations - a list which includes the ACLU, Uber, Strong Roots Vegan, EY, The Guardian, Consumer Reports, Google X, Blue Man Group, The Nature Conservancy, Children’s Hospital of Philadelphia, Keep America Beautiful, Kimberly Clark’s Thinx, University of Maryland Global Campus, The National Alliance on Mental Illness, The Ad Council and the Robin Hood Foundation. He’s won numerous industry awards during his career for culture impacting campaigns created as Executive Creative Director at Kirshenbaum Bond + Partners, Ogilvy, McCann and JWT. He introduced the nation to pop-culture icon Wendy “The Snapple Lady”, helped turn Target into “Tar-Jay” and transformed the cell phone into a fashion accessory with the simple words, “Hello Moto.”Bill served as President of the Art Directors Club from 1996 to 2000, when he led the effort to introduce more advertising leadership to the organization’s Board of Directors and founded the youth-centric program “Young Guns”, giving the club a modern, culturally relevant voice in the creative community. Bill also served on the Ad Council Creative Review Committee; serving as Jury President of Purpose- Driven work for AICP Next Awards; serving as Co-chair for Regional Leadership Committee for the gun safety org Brady United; and regularly speaks at universities and industry panels about the responsibility of brands to contribute to society beyond profit to shareholders.




Follow Us