TDC Awards

Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.

2023 TDC Awards - Lettering

To Scry: A Portal to Re-enchantment

Agency Zixuan Zhang

Client Personal

Category

Other

Annual ID

TDC69_LT046T

This project explores how ancestral ways of storytelling provoke our imagination, how they become a platform for re-enchantment. Formally it involves participatory design, type design and motion design. It is also a literature experiment–an architecture of poem in a 3D space with no fixed ways of reading it, created by collective imagination. 25 interviewers participated in creating the Hanging Garden of their imagination after listening to the story of the historical space, then their answers of what they feel and how they would like to interact with this space of their imaginations compose of all text used in the 3D space.

2023 Awards

Total Points: 20

TDC Winner

Credits

Student

Zixuan Zhang

College / University

Pratt Institute / Brooklyn

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