TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Type Design

SF Arabic Rounded

Agency Apple Design Team / Cupertino, CA

Client Apple


Multiple Axis Type Family (ie weight + width)

Annual ID



SF Arabic Rounded extends the stylistic range of San Francisco - the system font on Apple platforms - with a friendly, flexible design that features nine weights and variable optical sizes that automatically adjust spacing based on point size. An extensive repertoire provides numerous vocalization, tone and poetic marks, extended vowel signs, honorifics, and Quranic annotations. Sharing a structure with the core system font, this rounded design enables text to harmoniously integrate with rounded interface elements and provides a softer, playful voice, extending the versatility of San Francisco.

2023 Awards

Total Points: 20

TDC Winner


Internal / In-House Agency

Apple Design Team / Cupertino, CA

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