TDC Awards

Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.

2023 TDC Awards - Type Design

29LT Ada Sharp, Flat, and Round

Agency 29Letters Type Foundry [29LT] / Madrid

Category

Multiple Axis Type Family (ie weight + width)

Annual ID

TDC69_TD036T

Contemporary Arabic typeface based on the Ruqʿah Arabic calligraphic style accompanied by a unique Semi-Cursive or Semi-Serif Latin that echoes it.

3 axes: Weight, Contrast, and Round resulting in three styles: Sharp, Flat, and Round.

Sharp is a display typeface with steep cuts, pointy terminals, and high contrast. It is the closest in style to the traditional calligraphic Ruqʿah style.

Flat is a blunt typeface with neutral cuts, straight terminals, and low contrast. It can be described as a Neo-Ruqʿah typographic style, focusing on the flow of the pen stroke while removing any additional calligraphic cuts.

Round is a rounded low contrast typeface with smooth cuts and rounded terminals. It comes close to handwriting Ruqʿah style with a ballpoint pen.

The Arabic has a baseline slant of 5º while the Latin has a back slant of 2º.

The latest Arabic type technology in Opentype Features and Elevation Kerning are implemented.

2023 Awards

Total Points: 20

TDC Winner

Credits

Type Foundry

29Letters Type Foundry [29LT] / Madrid

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