TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Superfamily (non-related styles)
Annual ID
TDC69_TD047T
Description
This suite consists of 5 interrelated typeface sub-families, culminating in 62 individual fonts.
The client, a wide-reaching New Zealand media entity, began the process of re-establishing its own masterbrand around the archetype of the ‘restless creator’. The company’s existing typographic offering was both vast and varied, and did not cater to many specific typographic requirements critical to languages such as Te Reo Māori. Ideation began on a suite of types that each acknowledged the past through a forward-focused lens.
The brief required the research, design and engineering of a suite of functional, yet ownable typefaces for use in an editorial setting. The prolific work of Samoan-born designer Joseph Churchward became a key project influence, due to his association with the brand’s heritage.
The type superfamily enhances the opportunity for a more meaningful connection to the company’s ethos. The outcome is both spirited and robust — contemporary, yet archival.
2023 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Designworks / Auckland
Type Foundry
Monolith / Auckland
Designer
Caitlin Rassie
Oscar Thomas
Group Creative Director
Jef Wong
Producer
Chloé Griveaud
Type Designer
Alistair McCready
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