TDC Awards
Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.
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Category
Digital / Technology / Augmented Reality
Annual ID
TDC69_TY015T
For the past 7 years, we have designed the Annual Report for UC Investments. This year, for the first time ever, we’ve brought the report to life using Augmented Reality technology, UC AR representing both ‘Annual Report’ and ‘Augmented Reality’.
Last year was extremely chaotic across the market, as the returns reflect. However, the report tells the story of UC Investments’ strategy and stability: “Where others see chaos, we see opportunity.” This inspired the idea of using chaotic, kinetic, typographic illustrations. Using augmented reality, the animations brought order to chaos.
We worked with illustrator John Burgess to create kinetic typography illustrations and animations based on the core messages throughout the report. These illustrations were part of the story of the report. The report includes instructions on how to download the Augmented Reality app, and the reader is advised throughout the report when to use the app to bring the kinetic typography to life.
Last year was extremely chaotic across the market, as the returns reflect. However, the report tells the story of UC Investments’ strategy and stability: “Where others see chaos, we see opportunity.” This inspired the idea of using chaotic, kinetic, typographic illustrations. Using augmented reality, the animations brought order to chaos.
We worked with illustrator John Burgess to create kinetic typography illustrations and animations based on the core messages throughout the report. These illustrations were part of the story of the report. The report includes instructions on how to download the Augmented Reality app, and the reader is advised throughout the report when to use the app to bring the kinetic typography to life.
2023 Awards
Total Points: 20
TDC Winner
Credits
Studio
Mucho
Creative Director
Rob Duncan
Design Director
Lyam Bewry
Designer
Dongsik Paul Jeon
Illustrator
John Burgess
Senior Designer
Cindy Zheng
Associate Partner
Luke Robertson
Augmented Reality
Vadim Zaychik
Eugene Gushchin
Project Manager
Vickie Wu
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