TDC Awards
Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.
Learn more about TDC72
Category
Print or Digital / Logotype / Monogram - Single
Annual ID
TDC69_TY028T
Samson is an intergenerational family-owned property company, with a refreshing approach, an iconic portfolio of distinctive new-build and heritage buildings, and a philosophy of designing for the future while honouring the past. ‘Thinking in generations not decades’ informs their approach, with a focus on sustainable design and operational practices, and human-oriented spaces. The logotype draws on these attributes, taking bold architectural forms and a humanist approach to colour and typography. 3D printed with rPLA filament made from recycled food packaging , and shot in-situ within Samson buildings, we let the logotype tell the story, complementing a focus on people within a space, while simultaneously bringing the brand into each image.
2023 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Seven / Auckland
Group Creative Director
Gideon Keith
Designer
James Powell
Photographer
Tash Hopkins
Yuki Sato
Strategist
Rebekah Hasloch
Model Maker
Courtney Naismith
Matthew O'Hagen
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