TDC Awards

Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.

2023 TDC Awards - Communication Design

The landforms of a city

Agency RIFLING / Changsha

Client Changsha Metro

Category

Print / Posters - Series

Annual ID

TDC69_TY044T

Changsha is a city in central China.
The Changsha subway has a total of 5 lines and these 5 lines cover the whole city.
We recorded all the fares of the subway from one station to another.
These 5 posters are naturally formed based on the fare arrangement of the subway.
The different colors represent different fares, from 2 RMB to 7 RMB.
The composition of color and form is also full of serendipity.
And this group of posters represent a route respectively. The composition is the city's landscape.
More importantly, it is to call for "green travel" and to feel the city's city's landscape.

2023 Awards

Total Points: 20

TDC Winner

Credits

Creative Director

Cai Yidong

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