TDC Awards

Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.

2023 TDC Awards - Communication Design

@

Agency Jiawei Zhu / Guangdong

Client personal

Category

Publication / Editorial / Book - Single

Annual ID

TDC69_TY109T

The project aims to investigate the semiotic linguistic exploration of @ as an example, as well as to explore its social properties; identity definition, group identity, privacy and other themes. Starting from the encoding and deconstruction of the @ symbol, the project is divided into three major sections: morphology, pronunciation extension; 2. origins; modern social properties, and how @, as a symbol with channel properties, can be used to achieve human connection in a variety of media environments by mimicking the syntax of linguistics to construct and create.

2023 Awards

Total Points: 20

TDC Winner

Credits


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