TDC Awards

Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.

2024 TDC Awards - Communication Design

VECTOR

Agency Donald Zhu / Toronto

Client Self

Category

Motion / Kinetic Typography - Series

Annual ID

TDC70_CD010

VECTOR is part of an ongoing series that explores the role of tools and tool-making within design investigations. It is an array of 2D and 3D objects consisting of multi-layered, monolinear letterforms connected at anchor points with elastic strings or fabric. By borrowing the logic of interpolation, it began as an exercise in deconstructing the forms of the flat nib pen to investigate the relationship between parametric parts. By connecting the layers with equidistant strings and fabric, the tool grants one the ability to dynamically manipulate the points, lines, areas, and volumes via movement. Through its inherent material resistance, VECTOR provides kinaesthetic feedback to specific actions (rotation, displacement) and intrinsic typographic properties (min-max distances, weight, contrast, etc.). As such, the resulting formal studies are an iterative, embodied process of unearthing vector relations within physical typographic forms.

2024 Awards

Total Points: 20

TDC Winner

Credits

Designer

Donald Zhu

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