TDC Awards
Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.
Learn more about TDC72
Category
Print or Digital / Brand Identity System
Annual ID
TDC70_CD056
Dump Dumplings, located in Paris, stands out as a unique dumpling restaurant amidst the multitude of Chinese eateries. Our goal was to create a visually striking image that not only distinguishes us but also ensures ease of understanding for consumers in their dining choices. Leveraging typography and color, we convey the diverse shapes and delectable fillings of our dumplings, resulting in a distinctive and easily recognizable brand visual system. This approach transforms the act of enjoying dumplings into a delightful and fun experience for our customers.
2024 Awards
Total Points: 20
TDC Winner
Credits
Client / Brand
Dump Dumplings / Paris
Art Director
Peitao Chen
Qinxi Zhan
Creative Director
Tian Bai
Designer
Tian Bai
Peitao Chen
Digital Artist
Frederic Granon
Freelancer
Tian Bai / Paris
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