Arabic language embodies power, art, and culture. We opted for a custom freestyle typeface that is both visually appealing and distinctive. The letters were extensively customized, exuding a sense of freedom that allows the brand to stand out. We specifically played with many letters, especially the letter "ت" to give it a resemblance to a smiley face, highlighting the "Joyful" and "Fun" personality traits. This smiley face can also serve as an icon to complement the typeface and potentially stand on its own once we establish brand equity.

Arabic bold and prominent freestyle fonts have been successfully employed in movie posters, theater productions, cultural magazines, and music publications, serving as a memorable element that leaves a lasting impression and reflects the event's identity. We adopted this approach to help us build a brand that is memorable and ingrained in our target audience's memory.