TDC Awards
Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.
Learn more about TDC72
Category
Digital / Technology / Artificial Intelligence - Series
Annual ID
TDC70_LT005
The MAR poster series was designed to capture the beauty and diversity of the Mediterranean Sea, serving as the primary source of inspiration for the project. It evokes intricate patterns, textures, and forms to create a unique alphabet. Furthermore, the process incorporates an experimental concept that combines AI technology with serigraphy craftsmanship, resulting in a final product that is both organic and visually detailed.
Observation and experimentation were key in creating this work. Each letter was generated using prompts inspired by the fauna and flora of the Mediterranean Sea, and later refined through digital collage techniques. Manual adjustments of height and length were made to improve and evolve the design, resulting in a rhythmic aesthetic character system.
Observation and experimentation were key in creating this work. Each letter was generated using prompts inspired by the fauna and flora of the Mediterranean Sea, and later refined through digital collage techniques. Manual adjustments of height and length were made to improve and evolve the design, resulting in a rhythmic aesthetic character system.
2024 Awards
Total Points: 20
TDC Winner
Credits
Studio
faaade / Madrid
Creative Director
Bruno Costa
Design Director
Bruno Costa
Victor Leão
Motion Designer
Victor Leão
Type Designer
Bruno Costa
Music Production & Sound Design
Andre Paixão
Silkscreen Printer
Diego Mena
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