TDC Awards
Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.
Learn more about TDC72
Category
Print or Digital / Logotype / Monogram - Single
Annual ID
TDC70_LT007
Myota is a gut health brand founded by scientists, not just ‘science backed’. Its range of fibre blends create a healthy, balanced gut microbiome and all the benefits that come with that. However, the brand was struggling to explain all of this science and what they did in a simple, digestible way.
We created a distinctive logotype based around a series of shapes inspired by the digestive system. These shapes have the ability to flex into different forms across the brand identity: visualising product benefits, explaining microbiome science, or providing a simple and engaging UX.
We created a distinctive logotype based around a series of shapes inspired by the digestive system. These shapes have the ability to flex into different forms across the brand identity: visualising product benefits, explaining microbiome science, or providing a simple and engaging UX.
2024 Awards
Total Points: 20
TDC Winner
Credits
Agency
Kuba & Friends / London
Director
Kuba Wieczorek
Freelancer
Alec Tear
Strategist
Silas Amos
Letterer
Alec Tear
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