TDC Awards
Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.
Learn more about TDC72
Category
Print or Digital / Logotype / Monogram - Single
Annual ID
TDC71_CD024
Our design studio was envisioned to be a creative ecosystem driven by collaboration, sustainability and impact. Inspired by the bee—whose every movement serves a purpose—the philosophy, name, and identity of Pollinate took shape. The logo playfully assimilates the bee’s ingenious pathways through the ‘Olli’ form.
A thoughtful visual relationship was established between the bespoke sans-serif "P...nate", crafted by merging GT Planar with Nouvelle, and the hand-drawn "Olli", creating a playground for boundless experimentation of forms. The minimal black-and-white, accented with an electric blue, ensures that no matter how "Olli" shapes itself, it remains unmistakably Pollinate.
"Olli" is a living identity that continually reinvents itself, one that can shape and be shaped by those who engage with it. Whether in digital interfaces, spatial design, or brand storytelling, "Olli’s" movement spans across mediums. The Pollinate logo is an experience that resonates deeply with creative communities, clients and collaborators.
A thoughtful visual relationship was established between the bespoke sans-serif "P...nate", crafted by merging GT Planar with Nouvelle, and the hand-drawn "Olli", creating a playground for boundless experimentation of forms. The minimal black-and-white, accented with an electric blue, ensures that no matter how "Olli" shapes itself, it remains unmistakably Pollinate.
"Olli" is a living identity that continually reinvents itself, one that can shape and be shaped by those who engage with it. Whether in digital interfaces, spatial design, or brand storytelling, "Olli’s" movement spans across mediums. The Pollinate logo is an experience that resonates deeply with creative communities, clients and collaborators.
2025 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Pollinate Labs / Mumbai
Chief Creative Officer
Swati Paranjpe
Chief Design Officer
Siddharth Khandelwal
Designer
Rohit Paranjape
Motion Designer
Atharv Kotkar
Senior Art Director
Giles Augustine
Senior Copywriter
Eamonn Ennis
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