TDC Awards

Established in 1953, the TDC competition is the longest running, most prestigious, global typography and type design competition. For over 70 years, it has recognized typographic excellence and celebrated new typeface designs in all global languages.

2025 TDC Awards - Communication Design

Forget the Academy. Our Nominees Are…

Agency The New York Times + The New York Times Magazine

Client The New York Times Magazine

Category

Publication / Editorial / Editorial / Catalog / Magazine - Series

Annual ID

TDC71_CD075

Each year the magazine’s culture critic, Wesley Morris, celebrates the best overall performances in film. For 2024, we decided to go in a different, deeper, slightly weirder direction by identifying a specific aspect of a piece of acting (a gesture, a facial expression, a back; how good somebody’s performance was in a car, on a phone, in a group). On its own, that one element might be a singular achievement, but it also helps explain why the rest of a performance is so impossible to forget. The design of the award categories, using typeface Ruder Plakat and Ruder Plakat Maxi, gives a dynamic energy on the page and to each category, paired with the carefully selected stills from the scenes showcasing the unique nature of the categories and the nuance of each performance.

2025 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

The New York Times
The New York Times Magazine

Creative Director

Gail Bichler

Design Director

Ben Grandgenett

Designer

Annie Jen

Deputy Art Director

Annie Jen
Rachel Willey

Editor-in-chief

Jake Silverstein

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