Max Ottignon is the co-founder of Ragged Edge, the London brand company known for helping ambitious businesses turn difference into a competitive advantage. Over the past 17 years, Ragged Edge has worked with brands like Wise, Grey Goose, Google, Palmetto, Go.Compare, Papier, Marshmallow and Solflare to use brand as a catalyst for redefining categories, fuelling growth and transforming their businesses. Max believes brands achieve real impact when they combine strategic clarity with creative conviction, and he’s built Ragged Edge around that philosophy: a place where bold ideas become commercially powerful brands. A regular speaker on some of the industry’s biggest stages – including Web Summit, OFFF Barcelona and the Brand New Conference – Max champions branding as a business growth lever, not just an aesthetic exercise.