TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 69th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

TDC67 Communication Design Jury

Leland Maschmeyer

In 2016, Leland joined Chobani as its first Chief Creative Officer and led its lauded brand transformation. In 2020, he became the company's Chief Brand Officer. He is a Board Member of the One Club for Creativity and Advisory Board Member of NOMI Networks – a global organization dedicated to ending modern slavery. Leland is also the Co-Founder, Board Member, and former Co-Chief Creative Officer of COLLINS, the globally renowned design firm. His work has defined “the next big design trend” (AIGA Eye on Design), produced “the future of music videos” (Forbes), influenced federal climate legislation, federal childhood nutrition policy, presidential candidate platforms, and won every major global creative award. His re-launch of the Chobani brand earned nearly 9 billion media impressions and praise as “literally and absolutely perfect” (AIGA Eye on Design). His global re-imaginations of Spotify, Instagram, and Chobani were each recognized as “Best of the Year” (Fast Co, Wired, Brand New). He has won recognition as "Global 30 under 30” (Campaign), “Young Influencer” (Ad Age), “Most Influential Designers Today” (HOW Magazine), “Design Thinking Leader” (IBM), “Master of Marketing” (Assoc. of National Advertisers), “Tastemaker” (PDN Magazine), and “Designer to Watch” (Graphic Design USA).

 

 

 

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