Naïma Ben Ayed is an independent type and graphic designer from France, based in London, UK. She holds a Master in “création typographique” from Estienne school (Paris). She set up her independent practice in 2019 after working for several years at corporate studio Dalton Maag (London, UK). Her work with different foundries and individuals in the art and cultural sector ranges from designing retail and custom Arabic and Latin typefaces to creating visual identities. Her approach to design is telling stories with letters. She regularly leads workshops and engages in the question of opening up Arabic type design pedagogy to broader audiences.