The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Year

• Year

  2025

• 2025

2025

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Discipline

• Discipline

  All

• All
• Creative Effectiveness
• Design
• Integrated / Omnichannel

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Award

• Award

  All

• All
• Silver Pencil
• Merit

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Year

2025

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• Year

  2025

• 2025

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One Show
Most Awarded Work Rankings

 

Icons

Client

Title

Category

Award

Points

Icons Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York Client: Airbnb Category: Creative Effectiveness / Tourism / Travel / Transportation Points: 21.0

Icons Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York Client: Airbnb Category: Customer Experience / CX Points: 21.0

Icons Agency: BBH / London + Rare / London + Wellcom / London Client: Tesco Category: Out of Home / Series Points: 3.0

Client:
Airbnb

Title:
Icons

Category:
Creative Effectiveness / Tourism / Travel / Transportation

Award:
2025 Creative Effectiveness Silver Pencil

Points:
21.0

Client:
Airbnb

Title:
Icons

Category:
Customer Experience / CX

Award:
2025 Integrated / Omnichannel Silver Pencil

Points:
21.0

Client:
Tesco

Title:
Icons

Category:
Out of Home / Series

Award:
2025 Design Merit Award

Points:
3.0