The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

Publicis Italy / Milan

111

2

360i / New York

70.50

3

the community / Miami

67.50

4

Rethink / Toronto/Montreal/Vancouver

66

5

BBDO Group Germany GmbH

48

6

TBWA\Media Arts Lab / Los Angeles

48

7

VaynerMedia / New York

48

8

FCB / Chicago

45

9

FCB Inferno / London

45

10

Havas Sports & Entertainment / Puteaux

45

11

Wieden+Kennedy / Portland

45

12

R/GA / New York

31.50

13

BBDO / New York

24

14

BETC / Paris

21

15

McCann Health / New York

21

16

TBWA\Chiat\Day / New York

21

17

Venables Bell + Partners

21

18

Ogilvy UK / London

13.50

19

VMLY&R / Kansas City

13.50

20

Goodby Silverstein & Partners / San Francisco

12

21

Eleven PR / Sydney

10.50

22

Ketchum / Chicago

10.50

23

Ogilvy / Toronto

10.50

24

TBWA / Sydney

10.50

25

BBH / New York

9

26

CHE Proximity / Australia

9

27

Droga5 / New York

9

28

Leo Burnett / Chicago

9

29

Ogilvy / Singapore

9

30

Publicis / New York

9

31

R/GA California / San Francisco

9

32

TBWA\ Juniper Park / Toronto

9

33

Momentum Worldwide / New York

4.50

34

Ogilvy Australia / Sydney

4.50

35

Ogilvy PR / Sydney

4.50

36

Alma DDB / Miami

4

37

22Squared / Atlanta

3

38

72andSunny / New York

3

39

Buzzman / Paris

3

40

DAVID / Madrid

3

41

dentsu ACHTUNG! / Amserdam

3

42

Deutsch / New York

3

43

Energy BBDO / Sao Paulo

3

44

FCB&FiRe / Madrid

3

45

fischerAppelt / Philipp und Keuntje

3

46

GUT Agency / Miami

3

47

HEREZIE / PARIS

3

48

Marcel Worldwide

3

49

mortierbrigade / Brussels

3

50

MullenLowe SSP3 / Bogotá

3

Follow Us