The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

Jones Knowles Ritchie / New York

90

2

McCann / New York

51

3

COLLINS / San Francisco

48

4

Havas / London

46.50

5

Current Global / Chicago

45

6

DDB Group Germany / Berlin

45

7

FCB / Chicago

45

8

FCBX / Chicago

45

9

FIG

45

10

Neue Design Studio / Oslo

45

11

Rethink / Toronto/Montreal/Vancouver

30

12

R/GA / New York

24

13

AKQA / Stockholm

22.50

14

Universal Design Studio / London

22.50

15

Wunderman Thompson / Paris

22.50

16

AMV BBDO / London

21

17

Area 23, An FCB Health Network Company / New York

21

18

MullenLowe / New York

21

19

The Bloc / New York

21

20

COLLINS / New York

12

21

Amber China / Shanghai

9

22

BBDO / Moscow

9

23

BBDO Guerrero / Makati City

9

24

BETC HAVAS / São Paulo

9

25

Cossette / Montreal

9

26

Doner / Southfield

9

27

FARM / Stockholm

9

28

TBWA\Santiago Mangada Puno / Makati City

9

29

Walrus / New York

9

30

‿ and us / Dubai

9

31

BBDO / New York

6

32

Bulletproof / London

6

33

Leo Burnett / Toronto

6

34

LOLA MullenLowe / Madrid

6

35

Monotype Studio / Boston

6

36

Ogilvy / Chicago

6

37

OUWN / Tokyo

6

38

Paprika / Montréal

6

39

ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen

6

40

TOFU Studio / Gdansk

6

41

Wunderman Thompson / São Paulo

6

42

Cheil Worldwide / Seoul

4.50

43

Ogilvy / Hong Kong

4.50

44

Ogilvy / Taiwan

4.50

45

Publicis Groupe Israel / Tel Aviv

4.50

46

Saatchi & Saatchi Wellness / New York

4.50

47

Silo / The Hague

4.50

48

studiomarsman / Delft

4.50

49

72andSunny / New York

3

50

Aggressive / Ridgewood

3

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