The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

AMV BBDO / London

180

2

Droga5 / New York

69

3

TBWA\Media Arts Lab / Los Angeles

63

4

Wieden+Kennedy / Portland

51

5

Publicis Italy / Milan

45

6

We Believers / New York

45

7

72andSunny / Los Angeles

24

8

Forsman & Bodenfors / Göteborg

24

9

Goodby Silverstein & Partners / San Francisco

24

10

72andSunny / Amsterdam

21

11

Dentsu Inc. / Tokyo

10.50

12

Ogilvy / Toronto

10.50

13

Ogilvy UK / London

10.50

14

Saatchi & Saatchi / El Segundo

10.50

15

360i / New York

9

16

adam&eveDDB / London

9

17

Area 23, An FCB Health Network Company / New York

9

18

DDB / Chicago

9

19

Dentsu Impact / India

9

20

BBDO Group Germany GmbH

7.50

21

HEIMAT / Berlin

6

22

215 McCann / San Francisco

3

23

antoni / Berlin

3

24

BBDO / New York

3

25

Big Family Table / Los Angeles

3

26

Cossette / Montreal

3

27

CRK / Switzerland

3

28

DDB / Paris

3

29

dentsu ACHTUNG! / Amserdam

3

30

Droga5 / London

3

31

FIG

3

32

Forsman & Bodenfors / Singapore

3

33

Grey / New York

3

34

Grey India / Mumbai

3

35

Johannes Leonardo / New York

3

36

Jung von Matt Donau GmbH / Vienna

3

37

Leo Burnett / Detroit

3

38

Lucky Generals / London

3

39

McCann / Melbourne

3

40

Mozga Studio / Moscow

3

41

Ogilvy / New York

3

42

Publicis Conseil / Paris

3

43

TBWA\Singapore / Singapore

3

44

The Bloc / New York

3

45

Wunderman Thompson / Paris

3

46

AlmapBBDO / Sao Paulo

1.50

47

Dini von Mueffling Communications

1.50

48

Mischief @ No Fixed Address / New York

1.50

49

Redfuse Communications / Bangkok

1.50

50

Redfuse Communications / Hong Kong

1.50

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