The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards), allocated per the points chart.

Points are only awarded to agencies credited as Primary/Secondary. If several agencies are listed under Primary/Secondary, the points are DIVIDED among them.


For 2021, the rankings were determined based on the point values listed on this chart:

AWARD
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
CMO Pencil
SDG Pencil
Green Pencil
Penta Pencil
Best of Discipline
Best of Show
POINTS
15
7
3
1
30
30
30
30
50
30
45

MULTIPLE AWARDS WITHIN A DISCIPLINE
If the same piece of work won multiple awards within a Discipline, the points for the one (1) highest award* in that discipline were counted.
*For work that received a Best of Discipline honor, the points for both the Gold win and Best of Discipline win were counted within that Discipline.


AWARDS IN MULTIPLE DISCIPLINES
If the same piece of work won awards across multiple Disciplines, the points for the highest award per discipline were counted.

Rank

Agency Rankings

Points

1

AMV BBDO / London

135

2

BBH / New York

48

3

DDB / Chicago

47.50

4

DDB Group Germany / Berlin

45

5

FCB / New York

45

6

Rethink / Toronto/Montreal/Vancouver

30

7

Ogilvy / Toronto

22.50

8

Ogilvy UK / London

22.50

9

Edelman / New York

22

10

BBDO Group Germany GmbH

21

11

TBWA\Media Arts Lab / London

21

12

TBWA\Media Arts Lab / Los Angeles

21

13

We Believers / New York

21

14

Wieden+Kennedy / Portland

15

15

360i / New York

13.50

16

Translation / Brooklyn

13.50

17

the community / Miami

10.50

18

Mullenlowe Delta / Quito

9

19

NORD DDB / Stockholm

9

20

Rothco, Part of Accenture Interactive / Dublin

9

21

Stendahls / Goteborg

9

22

TBWA\Chiat\Day / New York

9

23

TBWA\HAKUHODO Inc. / Tokyo

9

24

TBWA\Media Arts Lab / Shanghai

9

25

Big Family Table / Los Angeles

6

26

Publicis Conseil / Paris

6

27

72andSunny / Amsterdam

3

28

Abby Priest / Stockholm

3

29

Area 23, An FCB Health Network Company / New York

3

30

BBDO / Moscow

3

31

CRK / Switzerland

3

32

FCB / Chicago

3

33

FCB&FiRe / Madrid

3

34

Innocean Worldwide Europe GmbH / Berlin

3

35

Johannes Leonardo / New York

3

36

Ogilvy / Mumbai

3

37

Ogilvy / New York

3

38

Ogilvy / Shanghai

3

39

R/GA / Shanghai

3

40

TBWA\Chiat\Day / Los Angeles

3

41

WMcCann / Rio de Janeiro

3

42

Zulu Alpha Kilo / Toronto

3

43

Alison Brod Marketing + Communications / New York

1.50

44

Anomaly / Toronto

1.50

45

Current Global / Chicago

1.50

46

Energy BBDO / Chicago

1.50

47

Grey / London

1.50

48

Ketchum / Chicago

1.50

49

Luckie / Atlanta & Birmingham

1.50

50

MKE Communications / Atlanta

1.50

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