The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency of the Year is awarded to the Agency that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Design Firm and Brand-Side / In-House Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
150
90
90
135
Rank
Agency Rankings
Points
1
FCB / New York
207
2
FCB / Chicago
180
3
FCB Canada / Toronto
75
4
Rethink / Toronto
75
5
VML / New York
73.50
6
Energy BBDO / Chicago
54
7
Ogilvy South Africa / Cape Town
52.50
8
FCB Brasil / São Paulo
51
9
Coyne PR
45
10
twelvenote
45
11
VML Argentina
45
12
McCann New York
30
13
Africa Creative / São Paulo
24
14
McCann Poland
24
15
DAVID / Bogotá
15
16
M-Sports Marketing Communication
10.50
17
BETC Paris
9
18
DENTSU INC. / Tokyo
9
19
Fahrenheit DDB / Lima
9
20
INNOCEAN Indonesia / Jakarta
9
21
Leo Burnett Taiwan / Taipei
9
22
Weber Shandwick
9
23
Dentsu Creative Argentina
6
24
Dentsu Creative Chicago
6
25
Dentsu Creative New York
6
26
el taier DDB centro / Guatemala
6
27
Ogilvy Singapore / Singapore
6
28
Saatchi & Saatchi Ukraine / Kyiv
6
29
adam&eveDDB / London
4.50
30
Critical Mass / Calgary
4.50
31
Dentsu Creative Mexico / Mexico City
4.50
32
Goodby Silverstein & Partners / San Francisco
4.50
33
Grey Colombia / Bogotá
4.50
34
VML Colombia / Bogotá
4.50
35
Accenture Song Germany / Hamburg
3
36
AlmapBBDO
3
37
BBDO / New York
3
38
DAVID / Miami
3
39
Dentsu Creative Portugal / Lisbon
3
40
Diamond Marketing / Toronto
3
41
Droga5 / New York
3
42
Grey New York
3
43
HeimatTBWA\ Germany
3
44
Leo Burnett / Toronto
3
45
Marcel / Paris
3
46
Ogilvy Colombia / Bogotá
3
47
Publicis Conseil / Paris
3
48
SERVICEPLAN GERMANY / Munich
3
49
TBWA\Chiat\Day LA / Los Angeles
3
50
VML / Riyadh
3
