The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Finger Agency: Ogilvy & Mather Singapore / Atlanta Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Single
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Fashion One Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Fashion Two Agency: Grey Worldwide / London Client: Findus Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
The Longest Day Agency: Hill Holliday / San Francisco Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note Agency: Ogilvy / London Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
wall Agency: Mother Advertising / London Client: Britart.com Category: Outdoor / Outdoor: Campaign
Disturbing Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Bleak Agency: Young & Rubicam Chicago / Chicago Client: Checkered Past Records Category: Trade / Trade B/W or Color Less Than A Page: Single
Ninja Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Dog Agency: Kruskopf Olson Advertising / Minneapolis Client: Fuji Ya Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Book of Paper Agency: Mother Advertising / London Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
andrewlok.com Agency: onemanbrand.com / Singapore Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
beldings call for entries Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion
Abuse Agency: Colenso BBDO / Ponsonby Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
Course for gays Agency: Saatchi & Saatchi / Madrid Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
Loneliest Place on earth Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Ball of Lies Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Wanted: Creatives Agency: Ogilvy & Mather / Frankfurt Client: Ogilvy & Mather / Frankfurt Category: Trade / Trade B/W Full Page or Spread: Single
Lettuce Girl Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Runner Agency: Leagas Delaney / San Francisco Client: Adidas Olympics Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shark Agency: *S,C,P,F..., S. L. / Barcelona Client: BMW.Iberia Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Shoebox Agency: Euro RSCG Tatham McConnaughy / Chicago Client: Physicians for Human Rights Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
World Climate Conference Den Haag Hotelroom Promotion Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: WWF Germany Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Monday Agency: Fallon London / London Client: UK Time, Timex Category: Outdoor / Outdoor: Single
Lose the Ability Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Stairs Agency: J. Walter Thompson de Mexico / Granada Client: Nike Mexico Category: Outdoor / Outdoor: Single
Superhero Agency: CRISPIN PORTER & BOGUSKY / Miami Client: Giro Sport Design Category: Collateral Advertising / Collateral Posters: Single
Donuts Agency: JACK / Venice Client: Gold's Gym Category: Collateral Advertising / Collateral Posters: Single
Heroes / Mr. Really Bad Toupe Wearer Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Pickled Pigs Feet Eater... Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Heroes / Mr. Chinese Food Delivery Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Name Drop Agency: dweck! / New York Client: Foodline Category: Consumer Radio / Consumer Radio: Single
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY Agency: Fallon / Minneapolis Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Floorboards Agency: Saatchi & Saatchi / London Client: COI/Army Category: Public Service/Political / Public Service/Political Television: Single
Never Agency: Grey Worldwide / Melbourne, Victoria Client: Transport Accident Commission Category: Public Service/Political / Public Service/Political Television: Single
Different Agency: J. Walter Thompson / London Client: Special Olympics Category: Public Service/Political / Public Service/Political Television: Single
Turned Table Agency: Abbott Mead Vickers BBDO / London Client: Timebank Category: Public Service/Political / Public Service/Political Television: Single
Bodybag Agency: CRISPIN PORTER & BOGUSKY / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Dad Can I Have Some $? Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
Another Baby Another Deduction Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
You're Scaring Me Agency: Young & Rubicam Chicago / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single
UGANDA, EL SALVADOR, LEBANON Agency: / Client: OLYMPUS OPTICAL LTD. Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
FASHION ONE, FASHION TWO, FASHION THREE Agency: Grey Worldwide / London Client: FINDUS Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
MANSON Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pizza Box Agency: Colle & Mcvoy / Minneapolis Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single

2001 Advertising Silver Pencil

Ogilvy & Mather Singapore / Atlanta

Guinness

Finger

Newspaper / Newspaper Over 600 Lines: Single

010002A

2001 Advertising Bronze Pencil

Mullen / Wenham

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

010003A

2001 Advertising Silver Pencil

Grey Worldwide / London

Findus

Fashion One

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010010A

2001 Advertising Bronze Pencil

Grey Worldwide / London

Findus

Fashion Two

Consumer Magazine / Magazine B/W Full Page or Spread: Single

010011A

2001 Advertising Gold Pencil

Hill Holliday / San Francisco

National D-Day Museum

The Longest Day

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010051A

2001 Advertising Silver Pencil

Borders Perrin Norrander / Portland

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010052A

2001 Advertising Bronze Pencil

Ogilvy / London

The Samaritans

Suicide Note

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

010053A

2001 Advertising Silver Pencil

Mother Advertising / London

Britart.com

wall

Outdoor / Outdoor: Campaign

010031A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Disturbing

Trade / Trade B/W or Color Less Than A Page: Single

010038A

2001 Advertising Bronze Pencil

Young & Rubicam Chicago / Chicago

Checkered Past Records

Bleak

Trade / Trade B/W or Color Less Than A Page: Single

010039A

2001 Advertising Silver Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Ninja

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010043A

2001 Advertising Bronze Pencil

Kruskopf Olson Advertising / Minneapolis

Fuji Ya

Dog

Collateral Advertising / Trade B/W or Color Any Size: Campaign

010044A

2001 Advertising Silver Pencil

Mother Advertising / London

Mother

The Book of Paper

Collateral Advertising / Collateral: Self-Promotion

010045A

2001 Advertising Bronze Pencil

onemanbrand.com / Singapore

Andrew Lok

andrewlok.com

Collateral Advertising / Collateral: Self-Promotion

010046A

2001 Advertising Silver Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

beldings call for entries

Collateral Advertising / Collateral: Self-Promotion

010048A

2001 Advertising Gold Pencil

Colenso BBDO / Ponsonby

Youthline

Abuse

Public Service/Political / Public Service/Political Radio: Single

010062A

2001 Advertising Silver Pencil

Saatchi & Saatchi / Madrid

ILGA (Internacional Lesbians and Gays Association)

Course for gays

Public Service/Political / Public Service/Political Radio: Single

10063A

2001 Advertising Silver Pencil

Fallon / Minneapolis

Sports Illustrated

Loneliest Place on earth

Trade / Trade Color Full Page or Spread: Single

010036A

2001 Advertising Bronze Pencil

Ground Zero Advertising / LOS ANGELES

Advertising Club of Los Angeles

Ball of Lies

Trade / Trade Color Full Page or Spread: Single

010037A

2001 Advertising Silver Pencil

Ogilvy & Mather / Frankfurt

Ogilvy & Mather / Frankfurt

Wanted: Creatives

Trade / Trade B/W Full Page or Spread: Single

010035A

2001 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America, Inc.

Lettuce Girl

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010012A

2001 Advertising Silver Pencil

Leagas Delaney / San Francisco

Adidas Olympics

Runner

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010013A

2001 Advertising Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010014A

2001 Advertising Gold Pencil

*S,C,P,F..., S. L. / Barcelona

BMW.Iberia

Shark

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

010047A

2001 Advertising Silver Pencil

Mullen / Wenham

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010026A

2001 Advertising Bronze Pencil

Goodby Silverstein and Partners / San Francisco

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

010027A

2001 Advertising Gold Pencil

Euro RSCG Tatham McConnaughy / Chicago

Physicians for Human Rights

Shoebox

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010060A

2001 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

WWF Germany

World Climate Conference Den Haag Hotelroom Promotion

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

010061A

2001 Advertising Gold Pencil

Fallon London / London

UK Time, Timex

Monday

Outdoor / Outdoor: Single

010028A

2001 Advertising Silver Pencil

Abbott Mead Vickers BBDO / London

The Economist

Lose the Ability

Outdoor / Outdoor: Single

010029A

2001 Advertising Bronze Pencil

J. Walter Thompson de Mexico / Granada

Nike Mexico

Stairs

Outdoor / Outdoor: Single

010030A

2001 Advertising Silver Pencil

CRISPIN PORTER & BOGUSKY / Miami

Giro Sport Design

Superhero

Collateral Advertising / Collateral Posters: Single

010049A

2001 Advertising Bronze Pencil

JACK / Venice

Gold's Gym

Donuts

Collateral Advertising / Collateral Posters: Single

010050A

2001 Advertising Gold Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Really Bad Toupe Wearer

Consumer Radio / Consumer Radio: Single

010070A

2001 Advertising Silver Pencil

DDB Chicago / Chicago

Anheuser Busch Inc. Bud Light

Heroes / Mr. Pickled Pigs Feet Eater...

Consumer Radio / Consumer Radio: Single

010072A

2001 Advertising Bronze Pencil

DDB Chicago / Chicago

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

010073A

2001 Advertising Bronze Pencil

dweck! / New York

Foodline

Name Drop

Consumer Radio / Consumer Radio: Single

010074A

2001 Advertising Bronze Pencil

Fallon / Minneapolis

SPORTS ILLUSTRATED

LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY

Trade / Trade B/W or Color Less Than A Page: Campaign

010042A

2001 Advertising Bronze Pencil

Saatchi & Saatchi / London

COI/Army

Floorboards

Public Service/Political / Public Service/Political Television: Single

010066A

2001 Advertising Gold Pencil

Grey Worldwide / Melbourne, Victoria

Transport Accident Commission

Never

Public Service/Political / Public Service/Political Television: Single

010067A

2001 Advertising Silver Pencil

J. Walter Thompson / London

Special Olympics

Different

Public Service/Political / Public Service/Political Television: Single

010068A

2001 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

Timebank

Turned Table

Public Service/Political / Public Service/Political Television: Single

010069A

2001 Advertising Bronze Pencil

CRISPIN PORTER & BOGUSKY / Miami

American Legacy Foundation

Bodybag

Public Service/Political / Public Service/Political Television: Single

010070A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Dad Can I Have Some $?

Consumer Television / Consumer Television :20 and Under: Single

010087A

2001 Advertising Silver Pencil

Young & Rubicam Chicago / Chicago

H & R Block

Another Baby Another Deduction

Consumer Television / Consumer Television :20 and Under: Single

010088A

2001 Advertising Gold Pencil

Young & Rubicam Chicago / Chicago

H & R Block

You're Scaring Me

Consumer Television / Consumer Television :20 and Under: Single

010089A

2001 Advertising Silver Pencil

/

OLYMPUS OPTICAL LTD.

UGANDA, EL SALVADOR, LEBANON

Consumer Magazine / Magazine Color Full Page or Spread: Single

010015A

2001 Advertising Bronze Pencil

Grey Worldwide / London

FINDUS

FASHION ONE, FASHION TWO, FASHION THREE

Consumer Magazine / Magazine Color Full Page or Spread: Single

010016A

2001 Advertising Gold Pencil

DeVito/Verdi / New York

ACLU

MANSON

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010057A

2001 Advertising Silver Pencil

Colle & Mcvoy / Minneapolis

Minneapolis League of Women Voters

Pizza Box

Public Service/Political / Public Service/Political Outdoor and Posters: Single

010058A

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