The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
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Filter
Creative
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
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Discipline
Public Relations
- All
- Best of Non-Profit
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio-First
- Social Media
- Sustainable Development Goals Pencil
Credit
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Credit
Designer
- All
- Animator
- Architect
- Art Director
- Associate Creative Director
- Chief Creative Officer
- Chief Design Officer
- Chief Digital Officer
- Chief Marketing Officer
- Chief Strategy Officer
- Chief Technology Officer
- Composer
- Content Creator
- Copywriter
- Creative Director
- Creative Technologist
- Data Scientist
- Design Director
- Designer
- Digital Artist
- Director
- Director of Photography
- Editor
- Executive Creative Director
- Executive Producer
- Freelancer
- Global Chief Creative Officer
- Global Chief Design Officer
- Global Chief Digital Officer
- Global Chief Strategy Officer
- Graphic Designer
- Group Creative Director
- Illustrator
- Information Architect
- Lighting Designer
- Motion Designer
- Music Supervisor
- Photo Editor
- Photographer
- Producer
- Product Designer
- Product Manager
- Programmer
- Social Media Manager
- Sound Designer
- Strategist
- Strategy Director
- Type Designer
- Typographer
- User Experience Designer
- User Interface Designer
- Writer
Region
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Region
Europe
- All
- Asia Pacific
- Europe
- Latin America
- Middle East & Africa
- North America
Country
Filter
-
Filter
Creative
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Individual creatives are ranked within each credit title as well as the full list of all individuals, regardless of title.
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Creative rankings, a credited individual must meet the following:
- Creatives must be credited under one of the following credit types:
Animator, Architect, Art Director, Chief Creative Officer, Chief Design Officer, Chief Digital Officer, Chief Marketing Officer, Chief Technology Officer, Cinematographer, Composer, Copywriter, Creative Director, Creative Technologist, Data Scientist, Designer, Digital Artist, Director, Director of Photography, Editor, Executive Creative Director, Executive Producer, Freelancer, Graphic Designer, Group Creative Director, Illustrator, Information Architect, Interior Designer, Lighting Designer, Motion Designer, Music Supervisor, Photo Editor, Photographer, Producer, Product Designer, Product Manager, Programmer, Social Media Manager, Sound Designer, Strategist, Type Designer, Typographer, User Experience Designer, User Interface Designer, Writer
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
150
90
90
135