The One Show
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Independent Agency of the Year is awarded to an Agency not affiliated with a Holding Company that garners the most points overall for winning entries (Pencils, Merits, Special Awards).
For additional information on rankings and point allocation, view more details directly below.
In order to receive points for the Agency rankings, a credited agency must meet the following:
- Agency must be credited under the Primary Agency listing on the specific award win.
- Agency must be credited under one of these credit types:
Agency, Digital Agency, Media Agency, PR / Marketing Agency
When multiple agencies* meet the above requirements on the same award win, the points for that win are equally divided among those agencies.
*Points are also equally divided with any listed Primary Agency credited under the Brand-Side / In-House Agency, Design Firm, Digital Agency, Media Agency, PR / Marketing Agency credit types.
MULTIPLE AWARDS WITHIN DISCIPLINES
If the same piece of work won multiple awards within a single Discipline or in multiple Disciplines, the points for all award wins were counted towards the rankings.
The rankings were determined based on the point values listed on this chart:
Gold Pencil
Silver Pencil
Bronze Pencil
Merit
Fusion Pencil
Green Pencil
SDG Pencil
CMO Pencil
Penta Pencil
Best of Discipline
Best of Non-Profit
Best of Show
45
21
9
3
90
90
90
90
150
90
90
135
Rank
Independent Agency
Points
1
Klick Health / Toronto
627
2
SERVICEPLAN GERMANY / Munich
588
3
Wieden+Kennedy / Portland
210
4
Special US / Los Angeles
204
5
Apoyo Comunicación Peru / Lima
198
6
LLYC LIMA / Lima
198
7
Rethink / Toronto
178.50
8
Quality Experience / New York
111
9
SMALL / New York
105
10
Edelman / London
102
11
OBERLAND / New York
93
12
BigTime Creative Shop / Riyadh
81
13
Bear Meets Eagle On Fire / Sydney
75
14
Johannes Leonardo / New York
69
15
Mother / London
64.50
16
LG2 / Quebec
57
17
ALTO NY / New York
55.50
18
Broken Heart Love Affair / Toronto
48
19
FINCH / Sydney
46.50
20
Supermassive / Sydney
46.50
21
&Co. / NoA / Copenhagen
45
22
Wieden+Kennedy / Amsterdam
45
23
FIG
42
24
Edelman Canada / Toronto
36
25
Joe Public
36
26
L&C / New York
36
27
Bensimon Byrne / Toronto
33
28
Courage Inc. / Toronto
33
29
LG2 / Montreal
33
30
Mischief @ No Fixed Address / New York
33
31
The Nine / Shanghai
30
32
Wieden+Kennedy / London
28.50
33
Bananas / Johannesburg
27
34
Kamp Grizzly / Portland
25
35
Hello Monday/DEPT® / Aarhus
24
36
Wieden+Kennedy México / Mexico City
24
37
Special / New Zealand
21
38
Stendahls / Gothenburg
21
39
Mojo Supermarket / New York
16.50
40
Truform Media
16.50
41
( anónimo ) / Bogotá D.C.
12
42
( anónimo ) / Ciudad de México
12
43
Ampfy / Sao Paulo
12
44
Promise / Johannesburg
12
45
PS21 / Madrid
12
46
SRMG Labs / Riyadh
12
47
Uzina / Lisbon
12
48
Thrive Media / Toronto
10.50
49
Diamond
9
50
Garbergs / Stockholm
9
