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Category
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID
09099A
About the Work
The campaign was designed for America, where Alka Seltzer is positioned on a dual product effect: It relieves headaches and, more importantly, eases digestion.
The campaign features characters that swallow awkward objects to get out of embarrassing situations. With this original new twist on the classic stomachache, the Alka Seltzer brand stands out in a sector that can often be a little too conventional. Moreover, with the baseline ìDissolve your problemsî, the campaign offers a psychological outcome as well as a physical (digestive effect) resolution.
The campaign is available to all American countries and has already been released in Costa Rica.
The campaign features characters that swallow awkward objects to get out of embarrassing situations. With this original new twist on the classic stomachache, the Alka Seltzer brand stands out in a sector that can often be a little too conventional. Moreover, with the baseline ìDissolve your problemsî, the campaign offers a psychological outcome as well as a physical (digestive effect) resolution.
The campaign is available to all American countries and has already been released in Costa Rica.
2009 Awards
Total Points: 5
Merit
Credits
Agency
CLM BBDO / Boulogne Billancourt
Art Director
Paul Kreitmann
Creative Director
Gilles Fichteberg
Jean-François Sacco
Illustrator
Paul Kreitmann
Writer
Alexis Benoit
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