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Category
Outdoor / Outdoor - Single
Annual ID
09170A
About the Work
ëHave a break. Have a Kit Kat.í is a line that is famous with the British public.
Because peopleís lives have become increasingly busy and short on time, we wanted to communicate ëHave a break, have a Kit Katí, in a modern and relevant way.
We created a poster where we photographed the Kit Kat fingers to resemble the ëpauseí button that is synonymous with so much of todayís digital technology. This was a simple and visual way of reminding people to pause for a moment and to take a break with a Kit Kat.
The ads ran across the UK and were strategically placed in busy shopping areas and near busy roads, where life is very frenetic.
Because peopleís lives have become increasingly busy and short on time, we wanted to communicate ëHave a break, have a Kit Katí, in a modern and relevant way.
We created a poster where we photographed the Kit Kat fingers to resemble the ëpauseí button that is synonymous with so much of todayís digital technology. This was a simple and visual way of reminding people to pause for a moment and to take a break with a Kit Kat.
The ads ran across the UK and were strategically placed in busy shopping areas and near busy roads, where life is very frenetic.
2009 Awards
Total Points: 5
Merit
Credits
Agency
JWT London
Art Director
Mark Norcutt
Creative Director
Nick Bell
Howard Willmott
Russell Ramsey
Photographer
Mike Russell
Writer
Laurence Quinn
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