The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID
09263A
About the Work
The ads show a grid and possibly where a victim can be easily buried in the wreckage, but undetectable with the human eye - to the rescue are the dogs of the National Disaster Search Dog Foundation. The job of these dogs are to find people buried alive in the wreckage of natural disasters and terrorist attacks.
To create these teams, SDF recruits rescued dogs from shelters and breed rescue groups, gives them professional training, and partners them with firefighters and other first responders at no cost to their departments. They ensure lifetime care for every dog in the program: once rescued, these dogs will never need to be rescued again.
To create these teams, SDF recruits rescued dogs from shelters and breed rescue groups, gives them professional training, and partners them with firefighters and other first responders at no cost to their departments. They ensure lifetime care for every dog in the program: once rescued, these dogs will never need to be rescued again.
2009 Awards
Total Points: 5
Merit
Credits
Art Director
Jason Nitti
Group Creative Director
Guillermo Vega
Icaro Doria
Richard Butt
Photographer
Corbis: Ryan Pyle
Writer
Neel Williams
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