The One Show
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Category
Public Service/Political Television / Campaign
Annual ID
09310T
About the Work
BRIEF:
To raise awareness amongst New Zealanders of Alzheimerís early warning signs and what people with the disease go through every day. As well as letting everyone know where they could turn for more information and support.
SOLUTION:
When you live with Alzheimerís your mind plays tricks on you every day, so we used the less than serious Candid Camera-style approach to show just how confusing and distressing life is for a person living with this serious disease.
To raise awareness amongst New Zealanders of Alzheimerís early warning signs and what people with the disease go through every day. As well as letting everyone know where they could turn for more information and support.
SOLUTION:
When you live with Alzheimerís your mind plays tricks on you every day, so we used the less than serious Candid Camera-style approach to show just how confusing and distressing life is for a person living with this serious disease.
2009 Awards
Total Points: 5
Merit
Credits
Agency
Colenso BBDO
Production Company
Plaza Films
Susannah DiLallo
Art Director
Lisa Fedyszyn
Jonathan McMahon
Creative Director
Nick Worthington
Director
Dave Klaiber
Agency Producer
Jen Storey
Gemma Findlay
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