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Category
Consumer Radio / Single
Annual ID
09321R
About the Work
Brief
Connex is Melbourneís train network provider, and make more than 3.6 million train journeys every week. More increasingly, commuters are running short on time to cram everything into their day. Connex wanted to advertise their SMS update service that prevents even the busiest commuter waiting on a late train.
Description
The resulting campaign is a funny and memorable series of spots that dramatise the fact that people have no time to waste, creating cut-through with the monotone ramblings of a busy commuter.
Connex is Melbourneís train network provider, and make more than 3.6 million train journeys every week. More increasingly, commuters are running short on time to cram everything into their day. Connex wanted to advertise their SMS update service that prevents even the busiest commuter waiting on a late train.
Description
The resulting campaign is a funny and memorable series of spots that dramatise the fact that people have no time to waste, creating cut-through with the monotone ramblings of a busy commuter.
2009 Awards
Total Points: 5
Merit
Credits
Production Company
Risk Sound
Creative Director
Jason Williams
Writer
Brendan Greaney
Agency Producer
Mel Herbert
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